Mid-rangeEst. 2017active
Beauty of Joseon
조선미녀
3 products in atlas
Traditional Korean hanbang ingredients with modern dermatological actives. Achieved global viral status in the 4th Wave via TikTok, particularly the Relief Sun: Rice + Probiotics SPF50+. Combines historical ingredients (ginseng, rice, propolis) with contemporary actives (niacinamide, tranexamic acid).